GoMETRORail

METRO is taking on the largest rail construction program in US history: five new rail lines within five years. Our challenge is helping METRO keep a city of over 4 million people informed, engaged and excited about what light rail will soon bring to their lives. Positioning this project for success required a fully integrated approach—sound research and solid strategic thinking, supported by innovative tactics and strong creative solutions.

With our help, METRO now communicates project progress with Houstonians on a regular basis, speaking in one singular, branded voice (in both Spanish and English) across a variety of campaign media, including web/multimedia, signage, targeted print collateral, outdoor, print, television and radio advertising.